Plan de comercialización de muebles para Almacén Carolina, en la ciudad de Lago-Agrio, provincia de Sucumbíos, período 2017-2018

Abstract

This research work, Commercial Plan of Furniture for the “Almacén Carolina” company, located in the Sucumbios province, Lago Agrio canton, Nueva Loja parish for the period 2017-2018. It has the purpose to promote its amage enhancement, accelerate processes, optimize resources, and look for the entity positioning in the city market. The qualitative method was used, which allowed to describe and interpret the information obtained through surveys to employees; manager interview, then it was possible to clearly identify the lack of publicity, strategies, structural organization chart, and a logo that makes a difference to its competition. For the development of the comercial plan the slogan of the company, the mission, vision, the respective manual of functions, and policies were designed, which are linked to the working code and the LOSEP. Marketing strategies such as the use of pens, jars, t-shirts, and agendas that attract the customer attention and at the same time help the product development and positioning in the market. It is recommended that the company implements the comercial plan and recruiting qualifiend personnel in the area of customer service, sales and marketing, which are capable of increasing sales and therefore the company profitability and also be responsable for the implementation of marketing strategies.