Estrategias de comercialización para la recuperación de cartera de la Corporación de Empresas del Parque Industrial “Ambato”

Abstract

The present abstract has got as main objective to create marketing strategies in order to recover portfolio of Ambato's Parque Industrial Enterprises Corporation (CEPIA) with the purpose of optimize the portfolio Recovery management. The applied methodology has been based on the surveys carried out to financial department employees, those are addressed towards the users and an interview to the financial entity manager. As a result it was found lack of liquidity, untrained personnel on collection process and a high defaulting level. It was stated the importance of generating some strategies which permit the adequate past-due portfolio recovery and to streamline processes which guarantee the ongoing flow of cash with the purpose that the organization fulfils its purposes. The proposal is based on creating a marketing strategies manual to recover portfolio of Ambato's Parque Industrial Enterprises Corporation so that it has been designed the most suitable processes in order to go through a corrective modality to a preventive modality for portfolio risk management. It is recommended that CEPIA socialize its services range through a permanent campaign in social networks and perform accountabilities for the users with the purpose of letting them to be known about the importance and management of being updated with their obligatory financial payments.