Plan estratégico de la Corporación de Productores Agrícolas Huertos Gatazo Zambrano – Colta provincia de Chimborazo, 2019 -2023

Abstract

The present titling work Strategic Plan of the Corporation of Agricultural Producers Orchards Gatazo Zambrano – Colta Province of Chimborazo, 2019-2023, has as aim to grant to the organization, a tool of administrative character that allows optimizing the resources it manages and uses them efficiently. For the development of the research the methodology used based on the application of applied surveys to the business associate of the organization and the survey interview conducted to the board of directors using primary sources of information. Among the most important results, we have that 47% of the study population states that the criteria under which the mission and vision of the corporation were elaborated are not met, being this one of the weaknesses of the institution, it also has competitive advantages since it is legally constituted, 68% said so, in addition to one of the main factors that most delay its development is the absence of a strategic plan according to 48% of respondents. With the processing of all data it was achieved a situational plan of the organization through according to a matrix FODA. The proposal is based on establishing the strategic plan, which allows taking advantage of the existent opportunities for the organization, which will be converted into an administrative instrument for the correct process of making decisions by improving the administrative manage. In the same way, launch the proposed mission and vision that has been generated with all the members of the organization so that they are committed to the objectives set. It is recommended that the Corporation of Agricultural Producers implements the proposed action plan to improve its decision making in the search for improved management and organizational strengthening.