Plan estratégico para el fortalecimiento de los niveles de competitividad de la Empresa “Constructora Andina” provincia de Chimborazo cantón Riobamba periodo 2020 – 2024

Abstract

The purpose of this degree work was to design a Strategic Plan to strengthen the levels of competitiveness of the "Constructora Andina" Company, Chimborazo Province, Riobamba Canton, period 2020-2024, guaranteeing positioning in the construction sector. To carry out the field research, employee surveys, and an interview with the Owner Manager were used, who provide the necessary information, with which the internal and external analysis was carried out. Also, it details the factors surrounding the company, which help determine its current situation and the development of the Matrix that consists of strengths, opportunities, weaknesses, and threats (FODA). All this information is the key to the design of strategies, establishing the mission, vision, values, objectives, policies, and plans to be fulfilled, which results in a positive direction to the most competitive company in this sector. Finally, it was concluded that the company does not have a strategic plan that allows it to set goals, goals and business values that help a direction towards success to make better decisions and face competition so it has been recommended that the present strategic plan be used to make the best decisions and have a clear vision where Mass wants to go in the future, thus waiting for the commitment of its manager and employees, practicing the business values raised and achieving an adequate environment through which positive results will be obtained.