Modelo de exportación de compotas de quinua con frutas a la ciudad de Bogotá - Colombia desde la Empresa Rogetore & Franco S.A, en el periodo 2020

Abstract

The present degree work called export model of quinoa compotes with fruits to the city of Bogotá - Colombia from the company Rogetore & Franco SA, in the period 2020, was conducted with the aim of introducing and marketing the product in a new market niche. A SWOT analysis was made where the following findings were determined: Ecuadorian fruits are produced in the highlands, coast and east region, therefore, costs of moving products are incurred by the location of the company, little knowledge of the population about the benefits of compotes, limited experience in the export logistics area, prevent the company enter with its products in excellent conditions to the final destination. The Colombian market was analyzed for the research where there were great advantages of settlement and expansion of the product, the evaluation of the project allowed to determine the result of the Net Present Value (N.P.V) of $198,975.75 USD, an Internal Rate of Return (IRR) of 140.20% more than the 11.28% required to cover the cost of capital, in addition to recovering the investment in 9 months and 4 days, obtaining 1.95 USD of benefits for every dollar spent .Finally, it was concluded that the present export project is viable and must be carried out according the compliance with national and international parameters, for the producer can enter into foreign markets. It is recommended that the company implement this project as it technically generates profitability and an acceptable investment recovery by improving the income of its members.