Plan estratégico para la Organización de Economía Popular y Solidaria “ASOLAMON” del cantón Pangua provincia de Cotopaxi, periodo 2020-2024

Abstract

The aim of this degree work, called Strategic Plan in the Popular and Solidary Economy Organization "ASOLAMON", for the period 2020-2024, is to guide the association's directors in making decisions to achieve greater efficiency in business management. For the research, it was necessary to collect information using various techniques such as direct observation; the interview with the administrator; the survey applied to internal and external customers, an action that allowed to know the strengths and weaknesses of the organization. To know the external environment, the macro environment was analyzed using PESTEL, and the micro environment through Porter's 5 Forces, tools that allowed to know the opportunities and threats and to identify the strategic factors that allowed to elaborate the SWOT and to determine the current situation of the organization, the same one that served as the base to support the strategies, objectives and proposed goals. The different techniques used showed that the organization has some problems such as, the inexistence of financial statements; the lack of mission, vision, policies and organizational objectives; the product does not have a health record; there is lack of qualified personnel to manage; there are problems in product distribution and, lack of publicity. The creation of a new product line, the implementation of the training program, strategic alliances and new sources of financing are some of the strategies that will make it possible to achieve the proposed objectives. It is recommended that the proposed strategic plan be implemented and socialized immediately to allow for more efficient management and profitability.