Elaboración de un plan de negocios para la comercialización de cacao liofilizado

Abstract

This research work is called elaboration of a Business Plan for the commercialization of freeze-dried cocoa, it aims to provide the Union of Cocoa Farmer Organizations with management tools that help to contribute to the elaboration and distribution of the product to improve the profitability of associates. For the research, a qualitative and quantitative methodology was applied through a sample of 384 surveys which were directed to the population of the Coast region as well as the Highland region of Ecuador. Through the market study, it was possible to identify the needs and the unsatisfied demand, the technical, administrative, and financial-economic study was carried out in which the profitability and viability of the project were determined, in which the most appropriate capital was established, the projection of the income statement and cash flows were elaborated obtaining a Net Present Value (NPV) of $ 2,073.52; an Internal Rate of Return (IRR) of 29%; a Cost-Benefit ratio of $ 1.23. The investment for the operation of the project is the correct one because it facilitates covering investments in adaptations for its execution, furniture and fixtures, computer equipment, supplies and other materials, income from the provision of service. It is concluded that this project will contribute to economic growth and will produce jobs in the area. It is recommended that the UNOCACE organization implement this project to increase its productivity, in addition to partnering with responsible people who are capable of accepting challenges and risks.