Proyecto de factibilidad para la comercialización de verduras orgánicas a través de un supermercado en la ciudad de Riobamba, 2019

Abstract

The research work sought to evaluate the feasibility of the commercialization of organic vegetables through a supermarket in Riobamba city to encourage farmers, who are dedicated to growing organic products and generate sources of employment and income. For which a market study was carried out on Riobamba's population in the urban sector, which allowed us to verify the level acceptance of organic vegetable consumption through the analysis of supply and demand. A survey was conducted. It is aimed at people from 20 to 64 years of age, which allows me to know the tastes and preferences of my current and future clients, always making a difference in our competition. The technical, legal, and administrative study was carried out, where the correct location of the plant is investigated, which was carried out using the Brown Gibson method. Finally, the financial research to determine the project viability through the analysis of financial indicators like Present Value Net, Internal Rate of Return, Recovery Period and Benefit / Cost; for which a positive NPV of $ 37410.78 is reflected, an IRR of 20.66%, Recovery period of 3 years, 1 month and 5 days and a Benefit / Cost of $ 1.92, it means that for every dollar invested there is a profit of 0.92 cents. It is concluded that the commercialization of organic vegetables through a supermarket in the city of Riobamba is feasible, and it is recommended to encourage people who are engaged in organic agriculture to generate a better quality of life for people.