Diseño del plan de negocios de la asociación agropecuaria Bethesda Asopriabet, del cantón Francisco de Orellana, periodo 2019-2021

Abstract

The present study entitled: The design of a business plan for the agricultural association BETHESDA ASOPRIABET, located in Francisco de Orellana canton, term 2019-2021, aimed to meet the market needs. This objective was achieved through a survey applied to the employees, partners and the inhabitants of Francisco de Orellana where the level of production of coffee, cocoa and buying acceptance is detailed. Through a market study, it was possible to identify the unsatisfied demand. A technical, legal, administrative and the economic-financial study was carried out to establish the viability and profitability of the project, where the most appropriate capital structure was determined. A projection of income statement and cash flow was developed, obtaining a Net Current Value (NCV) of $ 27,775.94, an Internal Rate of Return of 19.05%, a Cost Benefit Ratio (RBC) of $ 1.16 and a Payback Period of the Investment (PRI) of four years and a month. The estimated investment needed to launch the project is $ 176,953.85, where shareholders pay $ 89,432.48 USD, that represent 50.54% and a financial credit from BanEcuador of $ 87,521.37 USD which represent 49.46%. The execution of the business plan is recommended considering that the financial and economic study carried out showed positive results. In this way, profitability will be generated and it will be possible to contribute to the socio-economic development of Francisco de Orellana canton and its associates.