Plan de negocios para la expansión de la empresa “Quesos Don Abarca”, en la ciudad de Riobamba

Abstract

This research work developed for the enterprise Quesos Don Abarca, in the Riobamba city, and its aim was to provide the owner of the company with a business plan that will help improve productivity and competitiveness through create new production lines, which will position the company in the local market. During this mixed research, we applied qualitative and quantitative, we collected the information through surveys and interviews, considering the economic, social, and environmental aspects. The results of the research made it possible to identify the company´s problems and were the basis to develop of all the company’s expansion plans, since with this information it was possible to determine the level of consumption of dairy products, the purchase purpose, and the sum of money that purchasers will pay off for the new products that the firm will provide. During making the financial plan, we carried the financial evaluation of the proposal out, resulting in a Net Present Value of $470,444.00, an Internal Rate of Return of 200% and Payback Period of 5 months and 20 days.