Propuesta de modelo de gestión para operadoras de transporte público urbano, caso: cooperativa de transporte El Sagrario de la ciudad de Riobamba

Abstract

The degree project called Management Model Proposal for Urban Public Transport Operators, Case: “Cooperativa de Transporte El Sagrario” from Riobamba city, in order to evaluate the organizational and operational model of the institution, it was done a matrix of parameters for the evaluation and it has been obtained an average of 2 points and represents a low level, the financial management has an acceptable rating, the presentation of services has a very low rating, in terms of the driver management criterion and Operational support staff has a very low rating, operational management, control and safety - vehicle maintenance is on a scale of 2 with a low rating. Strategies were designed that will allow the administrative management to be considerably improved, there is the proposal of a management model, implementation of a common cash system, methods of charging the rate with technological integration, timely vehicle maintenance and institutional agreements for the renewal of the vehicle fleet. It can be concluded that the factors that intervene in the management model and its subcomponents determine shortcomings that impede the proper management of the administrative from “Cooperativa de Transporte El Sagrario”, thus limiting the generation of good service and satisfaction. of the client, the deficiency in the value chain, the missionary processes. The directors from “Cooperativa de Transporte El Sagrario” are recommended to take into consideration this research work in which the different aspects related to the operational management of the institution are exposed and it is proposed to implement the strategies established in the research to improve the organization of the institution.