Propuesta de comercio electrónico para la agricultura familiar campesina para el cantón Guano en el contexto de la pandemia Covid 19.

Abstract

This research aims to propose e-commerce for family farming in Guano Canton in the context of Covid19, business models based on the commercialization of agricultural products were analyzed, the behavior of consumers and producers in virtual stores was evaluated, and a business model for the commercialization of agricultural products and derivatives was defined. The study was carried out in the 11 parishes to apply the surveys to key actors, to evaluate the behavior of consumers and producers, to build the map of actors and to analyze the unsatisfied demand through the review of updated information, to prepare the surveys, to socialize and to apply them. To define the business model, a SWOT analysis was carried out with which a training plan in ecommerce was designed, proposing the design of e-commerce strategies based on the production and commercialization chain and finally with a web sketch was determined. It is concluded that identification of a pattern of the classic trader is the number of farmers and items, the unsatisfied production and lack of knowledge in the use of digital platforms, design e-commerce strategies "a click from your harvest" the platform consists of the home menu where you access the main page of the website, such as Mission, Vision, About us, Contact, and Gallery as producer and consumer, the products grouped by category, in the browser of the web page from the administrator, consist of the entry to the URL of the platform with the username and password by entering the correct information of the producer that will be displayed by the public, it is recommended the use of the platform in Governmental and Non-Governmental Institutions