Plan de negocios para mejorar la competitividad y rentabilidad de la lavadora y lubricadora Rally Sport de la ciudad de Riobamba

Abstract

The present study focused on a business plan to improve the competitiveness and profitability of a car washing machine and lubricator company called Rally Sport located in Riobamba city, with the aim of contributing to the administrative and Financial improvement of the company. For the development of the study, surveys were applied to clients, workers and an interview with the owner of the company where it was possible to determine the existence of several shortcomings such as: The company lacks of a business plan where strategies and goals are established for its economic growth, a defined marketing plan to promote its services as well as promotions offered by the company. Also, as the company lacks of a structural organization chart, the functions that workers must perform within the company are not clearly defined. Through the financial analysis, it was shown that the main source of income obtained by the company corresponds to 5 services such as: express wash, complete washing, oil change, sprayed and oiled with an average profit of $21,011.73 during 2020, which was taken as the base year. This business plan will have a duration of 5 years, whereas the population growth rate of 1.07% was considered for the rest. Once the financial analysis was developed, the product plan identified the main services offered by the company with its characteristics. The marketing plan established strategies, promotions, and advertising in order to make the business more visible. The operations plan detailed the flowcharts of processes with specific times along with a structural organization chart to establish the activities that each worker must perform.