Planificación estratégica para mejorar la competitividad y eficiencia de la empresa Arostegui & Arostegui Cia Ltda de la ciudad de Riobamba período 2021-2025

Abstract

This research work had as fundamental purpose the implementation of a Strategic Planning to improve the competitiveness and efficiency of the company Arostegui & Arostegui Cia. Ltda from Riobamba city for the period 2021-2025, for the development of this investigation, proceeded to diagnose the current situation of the organization through the application of an interview addressed to the owner-manager Engineer Armando Arostegui Oleas and a survey applied both to administrative staff, sales and customers, where it was identified that the entity lacks strategic planning, does not have a mission, vision, values, policies, organizational objectives, among others, in this way we proceeded to elaborate the SWOT matrix where the strengths, weaknesses, opportunities, and threats were evidenced, on the other hand, the analysis of the PEST matrix was carried out, both of the political, economic, social factors and technological that allowed the design of organizational strategies and objectives that contribute to improving the administrative process and organizational development. In conclusion, it is evidenced that the lack of strategic planning in the company delays the development and business growth, so it is recommended to adopt the proposed research that will improve decision-making to be more competitive and efficient in the technological market.