Plan de negocio para la empresa de programas y servicios educativos en línea “Clase Líder” de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The purpose of this study was to develop a business plan for a company called "Clase Lider" located in Riobamba city, province of Chimborazo to improve its administrative and financial management so that it can be recognized among the top three companies around the city. To do this, a qualitative methodology with a non experimental design was applied, the inductive, deductive and analytical methods, supported by research techniques such as an interview to the general coordinator, surveys to potential clients from Riobamba city through instruments such as the interview guide and questionnaire. For the development of this study, a SWOT analysis was carried out in order to know the current situation of both its environment and the company to develop strategies with the purpose of attracting more clients and that they feel confident in accessing these services. ,Also, a marketing and sales operational plan, a human resources plan and a financial plan were also developed. In addition, the demand was established that served for the calculations and projections of the financial plan and with the help of financial indicators such as the Net Present Value (NPV) that yielded a positive value of $15,223.35, an Interal Rate of Return (IRR) of 38 .48%, the Investment Recovery period of 3 years 6 months and 4 days and a Benefiv/Cost ratio of S1.33 made it posible to determine the viability and profitability of this business and therefore the implementation of this business plan. It is recommended to check if the business plan is being fulfilled or make changes when necessary in order to achieve the proposed objetives and improve its competitiveness within the market