Planificación estratégica para la comercialización de productos agrícolas mediante la valoración financiera de los sistemas productivos de los pequeños agricultores de la parroquia Pungalá, provincia de Chimborazo

Abstract

The objective of this study was to develop a strategic plan to commercialize agricultural products through the financial valuation of productive systems of small farmers from Pungalá parish, located in the province of Chimborazo, during the period April-September 2021, with a view to optimal decision-making that increases producer profits by minimizing the amount of high investment costs. The factors that intervened in the correct development of this project were determined through the qualitative, quantitative and field research approach applying exploratory methods, which determined a non-experimental research design so that the results obtained will not be altered, changed or modified by the author. This information was collected through the application of surveys to agricultural producers of the parish and merchants of the EP-EMMPA in order to determine internal and external aspects that make up this productive sector. The result of the compilation of the Information and data collection was analyzed and interpreted, resulting in the majority of the parish having stagnant production sectors, due to land abandonment factors resulting from migration and interest in opportunities, a limited knowledge and implementation of techniques and current agricultural tools, abandonment of the different entities, institutions or organizations that support and promote agricultural production, among others, for which the correct development and implementation of a strategic plan in the agricultural productive sector, through cooperation with the members in charge of the parish, would increase production generating a variety of quality products, increasing jobs, interest of investors in this sector and the economic, social and cultural development of those who belong to the Pungalá parish.