Plan estratégico para la empresa “Minabradec Cía. Ltda.” de la ciudad de Riobamba, provincia de Chimborazo, para el período 2019 - 2022

Abstract

The objective of this study was to develop a strategic plan for a company called MINABRADEC Cía. Ltda located in Riobamba city, province of Chimborazo, period 2019- 2022 to increase its profitability. For this study, a mixed approach methodology was established due to aspects such as: understanding of the problem, object of study, approach to competitive actions and statistical data obtained from the different research instruments were taken into account, which contributed with essential information to execute the plan. It should be noted that an internal and external analysis of the company was also carried out and this facilitated the development of the SWOT strategic tool with which it was subsequently possible to accurately determine the strategies, policies and plans for the correct and successful development of the organization and the impact it will generate in the market in which it operates. The current diagnosis of the company determined its major shortcomings such as: the absence of a strategic plan and inadequate administrative management, and among its main strengths, its productive capacity and generation of resources. It is concluded that the strategic factors developed constitute a support for decision making processes, and also the implementation of functional strategies will allow reaching and fulfilling the organizational mission and vision. it is recommended the socialization of this strategic plan to the company's staff to improve aspects of quality, competitiveness and productivity