Modelo de negocio para el desarrollo financiero de la farmacia Bachita del cantón Yantzaza provincia de Zamora Chinchipe

Abstract

The main objective of this research work was to elaborate a business model using the Canvas tool for the financial development of the Bachita pharmacy in the canton of Yantzaza, province of Zamora Chinchipe; as a strong value proposal for this company in its functional structure as well as in its activities and attitudes organized for a better service, within the pharmaceutical field, by having a clear business strategy within its jurisdiction. Documents were selected from scientific databases that allowed analysis to be made to obtain the pertinent information that served as the scientific basis for the proposal and the results of this research work. The company's information was analyzed, the causes and effects that have influenced the economy of this pharmacy were observed, taking into account previous antecedents that participate in its economic innovation. In addition, different factors impede its financial and sustainable development. It was obtained as a result that the initial investment for this company will be recovered in two years, the internal rate of return is 3.78% and a net present value of $ 32,657.32, the cost-benefit is located at $ 2.78; guaranteeing the application of this model for this pharmaceutical company. It is concluded that the development of a business model using the Canvas tool for the financial development of the Bachita pharmacy in the canton of Yantzaza, province of Zamora Chinchipe, will contribute in the next five years to the progress of this company. It is recommended to apply this model to the owner to reach optimal development, have a global vision of the business, and innovate to adapt to market changes