Plan estratégico para mejorar la gestión administrativa – financiera de Mivsell Technology Company S.A, provincia de pichincha, período 2019-2023

Abstract

The purpose of this studywas to design a strategic plan to improve administrative management through a diagnosis of the macro environment of the company, encompassing evaluations of internal and external factors. This study applied a research approach of a qualitative and quantitative type, in addition to this, a total of 23 surveys were implemented to the staff of the the human resources department that works in the company's facilities. As a result, it was possible to determine if the company has a strategic plan as well as the existence and knowledge of the mission and vision of the company, the qualifying perspective of the administrative structure and importance of the planning processes in different functional areas of the company. Likewise, an interview was applied to the general manager to know the current situation of the company. Once the information gathering was completed, it was determined that there is a shortcoming in decision-making due to the lack of a strategic plan, there is no implementation of business values to generate business strategies to improve internal and external processes of the company. All of these aspects described before allowed to conclude that the strategic plan will allow the company to improve its administrative system through the mission, vision, corporate values and strategies that help its right development in such a way that a strategic evaluation is recommended to adequately develop the activities of the company