Plan de negocios enfocado en metodología Canvas para una empresa exportadora de flores en la provincia de Carchi, en el periodo 2020

Abstract

The present investigation developed a business plan through the application of the Canvas methodology for a flower exporting company located in the province of Carchi in 2020. Therefore, the design of the investigation was based on a qualitative and a quantitative methodology with a non-experimental and a cross-sectional approach. In addition, several data collection techniques were applied, such as the direct observation and interviews with the owners, managers, or sellers of farms producers from the province of Carchi in order to know particular interesting elements and thus proceed to the development of the proposed topic. After the investigative analysis, it was obtained that on the one hand 78.3% do not know the business plan of the company, whereas 21.7% of people know it. This section allows us to extract two important factors: the first one, this study becomes a starting point for those who are unaware of the business plan and the second one as it justifies the relevance of the study and concentrates criteria to be applied in the CANVAS methodology. Other results show that 69.6% of the participants consider that it is worthwhile to improve technological factors of the institution, 65.2% consider that logistics tasks can be optimized and 60.9% consider sales as a bet to generate better conditions in their entrepreneurship. In this way, one of the conclusions is related to the need of small producers to be more competitive in the market, and this can be solved with the correct use of technological tools to obtain lower costs, therefore, it is recommended to review this business plan in order to find ways to innovate the operations through strategies to obtain a higher participation in the market