Modelo de negocio para potenciar las ventas en la empresa de servicios soluciones Construart en la ciudad de Quito, provincia de Pichincha

Abstract

The research work's objective was to create a business model to enhance the sales of the construction services company "Soluciones Construart," for which the required information was obtained from primary and reliable sources of information that allowed its elaboration. The collection of data and information was carried out thanks to the application of a survey to the target population of a sample of 202 people of working age and an interview with the owner of the company, which allowed to evaluate favorable aspects as well as shortcomings within the organization, mainly affecting the level of sales. To provide a solution, goals were established through strategies aimed at boosting sales for the next five years in which the company intends to position itself at a regional level with the business model, for which the application of the CANVAS model was convenient due to its versatility and didactics that allowed setting key points such as the value proposition that focused on providing a higher degree of satisfaction to customers through a free technical visit. Additionally, a financial evaluation was carried out to determine the viability of the company, with a positive NPV of 7214.06, an IRR of 14.27%, a PRI of 4 years and eight months, and an RB/C of 1.15. The business model is applicable and of great importance for the fulfillment of the organization's objectives. It is recommended to implement each of the strategies and continue to produce value for the stakeholders