Planificación estratégica para la granja avícola “AVIJHOYS” para incrementar la rentabilidad de la producción y comercialización Guano-Chimborazo 2021

Abstract

This research focuses on the strategic planning design to increase the profitability of the commercialization and production of the "AVIJHOYS" Poultry Farm, located in the Guano canton Chimborazo province, from 2021 to 2022. The study was carried out through surveys of the clients and employees of the organization. Likewise, an interview was awarded to the manager to detect all those involved within this company. Through these instruments, it was possible to determine the main findings such as the absence of planning and control of the production and marketing processes, lack of training in both administrative and operational personnel, lack of a marketing plan, and lack of permits Agro-quality, weak and poorly supported financial structures. The research allowed the creation of a business philosophy in which the vision, mission, objectives, values, organization chart, and strategic policies that involve the farm areas were defined, which, when applied correctly, helped to conceive efficient and effective management of resources. Therefore, it was recommended to follow the planning proposed to improve the production, administrative, and financial processes leading to good decision-making through the analyzed reality of the company