Estudio de factibilidad para la producción y comercialización de cerveza artesanal en la ciudad de Riobamba 2021 – 2025

Abstract

A feasibility study was carried out for the production and commercialization of craft beer in Riobamba city. To do this, a market study was applied to the economically active population in order to know if the project would be feasible to develop, obtaining an acceptance of 62.80% after the application of the study. Also, a study was applied that allowed us to know the elaboration process and the organizational structure, thus continuing with an economic study and obtaining the following results in the different indices applied, NPV (net present value) with a result of $613,348, the IRR (internal rate of return ) with a result of 12.4% and the cost-benefit ratio with a result of $8.03, which, when interpreted, it shows us that the feasibility study can be carried out since the investment will generate profits. It is concluded that it is a business idea with a great acceptance and, therefore it will generate higher participation in the market. It is recommended that the feasibility study can be carried out according to the indications and specifications indicated issued in the document to achieve its objectives