Estudio de factibilidad para la apertura de una sucursal del taller de motos “Tecnidiego” en el canton Guamote provincia de Chimborazo para el año 2022

Abstract

The objective of the present study done at the “TECNIDIEGO motorcycle workshop” was to determine the feasibility of opening the first branch of the business in the canton Guamote, through the preliminary results were obtained from a market that included a survey and interview where the first positive indications of the feasibility study were obtained. The methodology to be followed corresponds to a mixed approach, of an exploratory, descriptive and correlational type, with the deductive and inductive research method and through the techniques of interview, survey, and observation that required an interview guide, questionnaire, and a field diary. This resulted in a population of 6,513 people with motorcycles and a sample of 242 individuals. The consequence obtained from the pertinent studies such as marketing, technical and financial studies were favorable since it was concluded that there is sufficient unsatisfied demand, the marketing strategies are in accordance with the needs of the organization, the requirements of materials and labor exist, the location is appropriate, the short, medium and long term objectives are in accordance with the goals, mission and vision established for the improvement of the company's management and the project evaluation indicators are profitable; therefore, it is recommended to put into practice the indications of this work in the best possible time.