Diseño de un producto ecoturístico para la parroquia Río Negro, cantón Baños de Agua Santa, provincia de Tungurahua.

Abstract

This research proposed to design an ecotourism product for the Rio Negro village, Baños de Agua Santa canton, Tungurahua province; moreover, this work consisted of three specific objectives that guided the elaboration of the product, the validation of the inventory tourist attractions, the generation of alternatives for ecotourism products and the determination of the feasibility of ecotourism product in the village. In addition, the methodology from Muñoz (2018) and Delgado (2019) was used to field this study, potential market, technical knowledge, etc. As result, it was determined that the Rio Negro village has 8 tourist attractions which belong to the category "Natural Attraction", type "Rivers", 6 of the subtype "Waterfall" and 2 of the subtype "River". So, 75% of those surveyed accept the creation of the product and would like to visit the Rio Negro village. Consequently, Three tourist alternatives were designed through some ideas, getting in option 3 "Rio Negro complete alternative", in which three days is a complete all-inclusive package with some activities such as visits farms, bird watching, photography, walking, agro-tourism tour, visit rivers and waterfalls, among others. This package will be marketed through a website from the Village Autonomous Decentralized Government (GADP), social networks such as Facebook, Instagram, brochures, and pop material. In sum, this project is economically and financially profitable because it has a positive Net Present Value (NPV) of $ 39,290.90, a 7% of Internal Rate of Return (IRR), its Benefit / Cost Ratio (RBC) 1028, this means that for each dollar invested there will be a profit of 0.028 cents and the Capital Recovery Period (PRC) is within the year 5, being favorable values to the investment project.