Plan estratégico para empresa Huellas Imprenta Offset de la ciudad de Riobamba, provincia de Chimborazo, período 2020-2025

Abstract

The objective of this degree work was to design a strategic planning for the company Huellas Imprenta Offset in the city of Riobamba, Province of Chimborazo, period 2020-2025, after a study of the internal and external environment of the organization, reflecting weaknesses, strengths, strategies and the main threat of the Covid-19 pandemic, In the research work, information was collected through the application of surveys to the Manager, workers and loyal customers, which allowed the development of a SWOT matrix giving us a more realistic picture of the current situation of the company, establishing mission, vision, objectives, strategies and goals that will result in continuous improvement and innovation in the management of the printing company. Thus recommending that the company should accept the established proposal, which will allow the fulfillment of the objectives set out in the research work, thus developing an adequate strategic direction, generating greater profitability, better planning and the correct fulfillment of organizational goals and objectives, which will allow a competitive positioning of the company in the market