Modelo de negocio para lograr mayor eficiencia en la gestión empresarial de la microempresa D&V Asesoría Contable Tributaria y Proyectos en la ciudad de Riobamba, Provincia de Chimborazo, período 2021

Abstract

The present study was aimed to develop a business model to achieve higher efficiency in the business management of a microcap company called D&V Tax Accounting Consultancy and Projects located in Riobamba city, province of Chimborazo, period 2021 in order to correct shortcomings in its current model business management and generate innovation in its service. In the research methodology, the inductive, deductive, and systemic analytical method was used, in order to obtain an overview of the current situation of the company, as well as the level of advisory impact that this service innovation will have on its users. for which techniques such as the survey were used in which it was possible to determine the level of acceptance of clients so that the model was implemented, the interview was applied at the administrative level of the microcap company.Through this, it was possible to determine its current situation and transfer the information collected to the business model canvas which shows us the current structure in which the commercial activity is carried out. Based on the information obtained, it was possible to structure the new business model that will help the company to correct its shortcomings and at the same time be able to increase its profitability through service innovation. Through this proposal, an internal and external analysis was carried with strategies to improve its economic stability, thus implementing it for decision-making processes.