Plan de negocios para mejorar la rentabilidad de la empresa “Multiservicios Xtragos” en la ciudad de Riobamba, para el periodo 2021-2022

Abstract

The present research work was focused on designing a Business Plan to improve the profitability of Xtragos multiservice company in Riobamba city, for the period 2021-2022. The research was carried out by applying surveys to customers and the company's manager, where the main findings were determined. These are: the absence of financial statements, inefficient inventory control, lack of advertising planning and the need for a business plan to strengthen the business structure and improve the company's profitability. For them, the financial statements are prepared to serve as a guide to diagnose the real situation of the company, showing that there has been a considerable decrease in the profitability obtained by the company. Based on the results gotten, the proposal was developed starting with the historical background of the company. Then, the strategic plan that allowed the proposal company's mission and vision. After that, a marketing plan in which strategies for the implementation of company’s advertising are proposed, the administrative plan that determines the business management, its needs, policies and finally a financial plan based on a horizontal analysis and an analysis of profitability indicators that allowed the development of the projection of the income statement. It is recommended to the company's management the application of the proposed work since it denotes a business plan at a strategic level that will allow the fulfillment of plans and financial objectives besides the improvement of the company's profitability.