Proyecto para la creación de un taller dedicado a la fabricación y comercialización de ropa deportiva en la ciudad de Santo Domingo

Abstract

This study was developed with the aim of creating a workshop dedicated to the manufacture and sale of sportswear in Santo Domingo city. To do this, it is known that a business plan is carried out with the objective of determining the economic, technical, and social viability of a project, taking into account the opportunities, threats, strengths, and weaknesses of the company, as well as analyzing the environment in which it will develop. The level of a descriptive and exploratory study with a field modality is convenient as the data was collected directly from the site where the object of study was located, the population over 18 years of age was considered, obtaining a sample of 384 people from Santo Domingo city. The market study is a marketing task with the purpose of promoting decisions to locate a specific market. The technical study will analyze the probability of manufacturing products in terms of size, location of the productive unit, costs and expenses always focused on the most optimal costs, The financial study allows diagnosing the economic performance of the project, based on commercial, technical, and financial information that comes from previous studies. The results showed a viable positive NPV for the execution of the project over the years.