Modelo de gestión administrativo – financiero para la empresa casa importaciones “Carlos Sánchez”,2022. del cantón Ambato, provincia de Tungurahua, período 2022 - 2026

Abstract

The present work has as objective; Design an administrative-financial management model to optimize resources and increase the performance of the company Casa Importaciones "Carlos Sánchez" of the Ambato canton, Tungurahua province, period 2022-2026. For its development, a methodology was obtained with a mixed approach, in which qualitative and quantitative approaches were established, so it was better to combine them to obtain information. Thus, a field investigation was also established because it involved the direct participation of the company, since an interview with the general manager of the company and a questionnaire addressed to the collaborators were proposed, finding significant results, such as; the non-existence of a financial administrative management model. On the other hand, the company's environment was analyzed through the SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and a SWOT analysis, which allowed the identification of strategies within the study. It is concluded that the findings found allowed to propose an administrative-financial management model, which contains a building based on phases; Phase 1: Situational diagnosis of the company, Phase 2: General information of the company. Phase 3: Administrative Management and finally Phase 4: Financial Management, all of the above will allow the company to establish strategic components that will serve as a pillar for the construction of a business structure that allows the achievement of the objectives. Finally, the application of this administrative and financial management model is recommended, with the purpose of improving the efficiency and profitability of the company for the coming years.