Diseño del proyecto de creación de la maestría en gestión bancaria y financiera de la Escuela Superior Politécnica de Chimborazo, año 2022

Abstract

The project about the creation of a Master's Degree in Banking and Financial Management was aimed at designing a program to allow professionals to specialize in the field of administrative sciences through an adequate market research. The research methodology applied was a mixed approach, due to the quantitative and qualitative characteristics analyzed through deductive and inductive methods focused on the institutional requirements aligned with the parameters of the Higher Education Council (CES) and the desire of future students for a master's program. In addition, some techniques and instruments were used to obtain information, such as the use of primary and secondary sources, including the application of surveys to graduates and students of the last semesters from careers related to administrative sciences along with interviews with the management staff of the Institute of Continuous and Postgraduate Education (IPEC). The results obtained allowed to determine the feasibility of the program, due to the high acceptance by the target population that, given the high competitiveness, is in constant search for master's programs that suit his or her professional profile. It is concluded that the design of the master's program can be executed in benefit of the potential demand and the institution to specialize professionals. The Escuela Superior Politécnica de Chimborazo (ESPOCH) is recommended to consider this proposal in order to expand its academic offer and thus contribute with the development of the fourth level of higher education.