Planeación financiera para la empresa Vainuz Ecuador en el cantón Santo Domingo - provincia de Santo Domingo de los Tsáchilas

Abstract

This research aimed to elaborate a financial planning through the efficient development of strategies that will allow the company VAINUZ ECUADOR to reach higher levels of liquidity, it focusses its objectives on increasing profitability and the operating system. For the previous realization of the Degree Work, surveys were made to all the workers of the company VAINUZ ECUADOR, the results showed a need for a guided financial planning and an economic resources evaluation to determine that its ability to meet its financial obligations was 2, 41 which meant that the company was not exploiting its resources to the maximum, indebtedness index of 0.11 for each dollar of debt, profitability of 0.39 which showed that the company could give continuity to its processes, In addition, thorough a financial diagnosis the current situation of the company was known. Based on the got results, we concluded that the company has the responsibility to execute administrative, social, economic and financial strategies such as: develop a training cycle, create a communication network, implement measures based on good manufacturing practices, provide economic benefits on sales, implement an accounting system, control cash flow, with the purpose of increasing profitability levels with a ROA of 42.62% and a ROE of 46.31%, thus getting a progressive increase in profitability. Likewise, proper financial planning will manage its resources, mitigate risk levels, and increase the company value.