Proyecto de factibilidad para el procesamiento y comercialización de fertilizante orgánico en la microempresa “Novapork” de la parroquia Alluriquín, cantón Santo Domingo, provincia de Santo Domingo de los Tsáchilas, año 2022

Abstract

This research aimed to reduce the organic fertilizer accumulation that NOVAPORK has, designing a feasibility project to increase the company's income. At the same time, it is intended to introduce a beneficial product to the market for the agricultural sector based on their needs, as detailed in 377 surveys conducted in the Alluriquin parish, which revealed a lack of price relation, poor quality raw materials, and excessive prices. The product creation will have beneficial microorganisms, that will be favorable for producing fruit trees, flowers, and grasses. A SWOT analysis was conducted to determine the characteristics needed to start implementing this product in the commercial sector. It will have an annual production for the first year of 8,535 bags of 45 kg, and a new more updated production was also created. It can be concluded that the project for production and commercialization is profitable, with an NPV of $45,389.13, an IRR of 43.14%, and an RBC of $2.21, based on an investment of $34,600.84 dollars. It is recommended that the feasibility project be carried out while keeping commercialization and administrative orientation in mind to improve the product's innovative and preferable qualities. In addition, the incorporation of this product will help implement the circular economy in NOVAPORK.