Proyecto de factibilidad para la creación de una empresa de producción y comercialización de muebles de madera en el cantón Esmeraldas, provincia de Esmeraldas, año 2022

Abstract

The present study called a feasibility project for the creation of a company for the production and marketing of wooden furniture in the Esmeraldas canton, Esmeraldas province, year 2022; established the objective of designing a study that determines the feasibility of creating a company for the production and marketing of wooden furniture in Esmeraldas city, for which a methodology with a mixed approach was applied for the collection of quantitative and qualitative data, through of techniques and instruments such as surveys which were applied to 383 citizens between 20 and 69 years old in Esmeraldas city. The information obtained served as a market study where the needs and preferences of potential customers with respect to the products proposed by the project were determined; It was shown that 97% of the population would be willing to purchase wooden furniture in a price range between $250.00 to $500.00 USD. Under a financial study it was established that the project requires a total investment of $51,004.81; which will generate a NPV of $30,642.92 and an IRR of 28% and can be recovered in a period of 2 years, 9 months and 94 days; The creation of the company is recommended since its viability and the generation of profitability was demonstrated.