Estructura de portafolios de inversión como alternativa para el desarrollo local en el sector empresarial de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The purpose of this research work was the structuring of investment portfolios as an alternative for the economic development of the local business sector. For the development of this work, a qualitative and quantitative research approach was used; for the field research, information was collected through surveys directed to the managers of the companies that make up the industrial park of the Riobamba canton and to Mr. César Coronel, president of the Corporation of Entrepreneurs of the Riobamba Industrial Park (CEPIR). Through the aforementioned data collection technique, the following results were obtained: 60.80% of the companies that have liquidity surpluses do not make any use of said surplus, due to their lack of financial knowledge. For this reason, 37.30% mentioned that when they hear "investment in the stock market" they associate it with loss; however, despite their lack of knowledge of the stock market, 86.30% mentioned that with an optimal portfolio structure they would be willing to invest in international stock exchanges. Therefore, the proposal was based on structuring investment portfolios that meet the preferences of the local business managers, therefore, investment portfolios with different types of profitability and risk were proposed under the Markowitz methodology and the financial strategy of diversification through the formulation of portfolios in two groups: conglomerate portfolios and pure portfolios, in addition, three scenarios were proposed for each investment portfolio: minimum variance portfolio scenario, maximum performance portfolio scenario and a trend scenario. Therefore, it is recommended that the business community make use of the portfolio structure proposed as a financing alternative and a source of profitability, thus contributing to the dynamization of the national stock market.