Elaboración de un plan de negocio para la creación de un minimarket en el cantón Chambo, provincia de Chimborazo

Abstract

This business plan was developed for the creation of a minimarket that will offer products and services of mass consumption in the Chambo Canton, province of Chimborazo, with the purpose of developing the business idea for its implementation. For the research a mixed research approach was used, 369 surveys were conducted to the inhabitants of the canton to know the acceptance of the venture, the profile of the potential customer, their tastes and preferences, for the execution of the market study. In addition, an administrative, technical, legal, economic and financial study was created, in which an investment of $32,700.00 was determined, where 38% will be leveraged by a bank, also the financial statements were developed which allowed the application of indicators, obtaining as results a positive Net Present Value (NPV) of $13,945. 62, an Internal Rate of Return (IRR) of 28%, an Investment Recovery Period (IRP) of 2 years and 8 months and a Benefit/Cost Ratio for this project of $1.47, which indicates its profitability. It is concluded that it is feasible to develop this business plan for the start-up of the company, which will stimulate the economy of the canton and generate sources of employment. It is recommended to execute the business based on the suggested proposal in order to obtain a good profitability compared to the investment made.