Proyecto de factibilidad para la transformación de la tienda “Mily's” en supermercado en la ciudad de Ambato, provincia de Tungurahua

Abstract

This research aims to elaborate a feasibility project for transforming the grocery store "Mily's" through a market, technical, legal, economic, and financial study, which will allow the generation of employment. To develop the project, a market study was conducted in which, through a survey applied to the population, it was determined that there is an unsatisfied demand in the purchase of necessities. As for the methodology, the inductive method was used to analyze the results obtained from the survey, and the deductive method was applied to extract concepts and definitions for the theoretical framework; on the other hand, the analytical method helped to synthesize in detail the information collected and to be able to capture it in the conclusions. Different techniques and instruments were also used for its development, such as the interview that was conducted with the owner of the business to know the main problems and needs of the store, through observation information was collected about various factors of competition, consumer behavior and the data was recorded in the notebook. The calculations of the technical, legal, administrative, and financial study resulted in a discount rate of 10.30%, a positive Net Present Value (NPV) of $211,377.17, an Internal Rate of Return (IRR) of 32%, a Benefit-Cost (B/C) ratio of 1.06, an Investment Recovery Period (IRP) of 3 years, 9 months, 9 days and a Break-even Point of the project of $3'893,720.69. In conclusion, the project is viable and will be able to generate sources of employment and in turn, increase the investor's economic profits. It is recommended to execute the project since it is evident the benefits it offers.