Proyecto de factibilidad para la creación de una empresa de encomiendas en la ciudad de Ambato, provincia de Tungurahua, período 2021

Abstract

This research aimed to develop a feasibility project through a market study for creating a parcel company in Ambato city, Tungurahua Province, in 2021. This research is descriptive with a mixed approach and a non-experimental and cross-sectional design. Field research took place by using surveys and interviews. The sample in this research included 383 people from Ambato aged 25 and 59 years old. An interview directed to motorists from the Pedidos Ya and Uber Eats companies; was necessary to study the competition. The inductive method helped collect data about the tastes, preferences and purchasing habits of consumers who use the parcel service and the competition. After data collection, the market, technical, legal, administrative, and financial studies were developed. The research yielded positive results, with an unsatisfied demand to be covered. In the financial study, an initial investment for the project of $36,048.28 was defined; 89% of the capital will be financed through a 2-year loan at a rate of 15.30%, and costs and income are projected for five years. The net present value (VAN) was $26,369.39 with a discount rate of 16.15%; the internal rate of return (TIR) was equal to 37.38%, the cost-benefit ratio (RBC) of $1.73, the investment recovery period (PRI) of 2 years, nine months and 29 days and the point balance for the first year was $35,542.18. It was thus concluded that the project is feasible, and it is recommended to implement it to get the expected returns and contribute to improving the economy of the Ambato canton.