Diseño de un plan de negocios para mejorar la gestión administrativa y de ventas en el Minimarket Lemax ubicado en el cantón Riobamba, parroquia Lizarzaburu

Abstract

The objective of this research work was to design a business plan to improve the administrative and financial management of Lemax Minimarket in Lizarzaburu parish of Riobamba canton. This business is specialized in the commercialization of basic necessities, also aimed at improving the administrative and sales area, a documentary and field research was used, establishing as population all the inhabitants of Lizarzaburu parish in Riobamba canton. The research work was developed through the application of surveys to potential customers, interviewing the manager and observation on-site for the collection of baseline information. The design of a business plan includes a strategic direction by evaluating internal and external factors through SWOT for management decision making. Lemax Minimarket lacks of strategic guidelines, as well as a business, promotion and sales plan. Thus, the design of a business plan will help the entity to counteract its weaknesses and threats, taking advantage of the company's strengths and opportunities by implementing the proposed strategies in order to increase sales and good management.