Plan estratégico para la compañía de transporte comercial en taxi ejecutivo Mega Estrataxi Megaestrataxi S.A, del cantón Guano, periodo 2022-2025

Abstract

The primary purpose of this research was to develop a strategic plan to improve the administrative management of Megaestrataxi S.A. taxi company for 2022-2025. Firstly, to carry out the analysis, it was necessary to conduct surveys among the 25 partners, and a structured interview with the company's manager using targeted questions to collect essential information. Subsequently, the company's current analysis was necessary using internal analysis tools such as the Internal Factors Evaluation (IFE) matrix. This matrix described the main strengths and weaknesses provided by the partners of the company. For the external analysis of the company, the External Factors Evaluation (EFE) matrix, Porter's Five Forces, and a Pestel Analysis enabled the assessment of the company's external environment. As a result, the findings determined deficiencies in the company's administrative management. These deficiencies involved a lack of motivation among the partners and a lack of guiding business philosophy. Therefore, developing a strategic plan including mission, vision, values, policies, organizational structure chart, strategic objectives, and the formulation of the six proposed strategies will contribute to the improvement of the administrative area in the company. Finally, once the strategic plan is completed, there is a great expectation of cooperation and commitment by partners for the successful implementation of the strategic plan