“Plan de marketing digital para mejorar la imagen corporativa de la Asociación de Fútbol No Aficionado de Chimborazo – AFNACH”

Abstract

This research work aims to create a digital marketing plan for the Non-Amateur Soccer Association of Chimborazo - AFNACH, with the firm objective of improving the corporate image in the environment in which it develops, a methodology with an exploratory qualitative-quantitative approach was applied. The appropriate collection of information allowed for a detailed diagnosis of the problems and shortcomings and thus showed the need for the implementation of digital marketing strategies such as the creation of a website, profiles on social networks, and campaigns to disseminate information about the activities and the need to improve the institution's image in the environment in which it operates, profiles on social networks, information dissemination campaigns all this under the application of a brand manual to position and improve the image of AFNACH, in the same way, were considered and evaluated each of the aspects studied in the environment to validate viable research, so it is recommended to carry out this digital marketing plan with the correct approach of strategies and tactics, the same that will help AFNACH to be associated with important events of soccer in the province of Chimborazo.