Proyecto de factibilidad para la industrialización y comercialización de la papa en la parroquia La Matriz, cantón Alausí provincia de Chimborazo, año 2022

Abstract

The main objective of this research was to develop a feasibility study for the industrialization and commercialization of potatoes in la Matriz parish, Alausí canton, Chimborazo province; with the purpose of improving the commercialization and the economy of producers of the tuber "potato". The methodology used within the project was a mixed approach in which quantitative and qualitative variables were analyzed, in addition, the application of surveys to producers and consumers of the parish, was an instrument that was essential for the collection of information for the benefit of the project. Additionally, a market study was carried out where the demand and supply could be identified, in this way the unsatisfied demand will be prolonged. The necessary resources such as direct and indirect labor, manufacturing, and marketing costs of the products to be offered were also added. Finally, with the union of all the studies, the most important component was analyzed, such as the economic-financial study, in which encouraging values were obtained, in such a way that the NPV financial indicator generated a positive value of $366.66.87. dollars and an IRR of 27.26% indicating that optimal profitability will be obtained, furthermore; that the investment will recover quickly.