“Planificación estratégica para el Centro Psicopedagógico Alfa del cantón Baños de Agua Santa, provincia de Tungurahua, periodo 2021-2025”

Abstract

The strategic planning for Centro Psicopedagógico Alfa in Baños de Agua Santa canton for the period 2021-2025 focused on improving administrative management and proper institutional growth. For the development of the research, methods, techniques and surveys were applied to the parents of the institution, an interview with the manager and a diagnosis of the current situation was made through the SWOT matrix, where it was determined that: the activities were handled empirically, lack of a publicity plan, absence of strategic planning, limited economic resources and no clearly defined strategies, which affects the progress of the center. Therefore, it was proposed to elaborate a strategic planning with five steps such as: creation of the business philosophy, strategic analysis, formulation of strategies, and objectives that help to make better decisions in the environment. The development of strategic planning for Centro Psicopedagógico Alfa allowed the formulation of nine strategies to improve administrative, operational and financial development, which will help improve business management through staff training. It is recommended that the director carry out a periodic analysis that helps to know the strengths, opportunities, weaknesses and threats, so that advantages can be used in order to counteract the difficulties faced by the competition through the application of the strategies proposed with the purpose of improving internal and external processes in compliance with the institutional objectives in the short, medium and long term, with the purpose of improving personalized customer service.