Planificación estratégica para la empresa “El Mega Supermercado” en el cantón Salcedo, provincia de Cotopaxi, 2021-2025

Abstract

The objective of this research work was to carry out strategic planning to strengthen organizational development and timely decision-making in the company "El Mega Supermercado" located in Salcedo canton, province of Cotopaxi, for which a study was conducted to diagnose the current situation and design strategies that allow a better positioning in the market and the work performance of employees. Therefore, the methodology used was based on a qualitative-quantitative, explanatory, and descriptive approach to evaluate and describe the elements necessary for the development of strategic planning and the possible results that will be obtained at the time of applying it, which would achieve beneficial advantages for the institution, the same that could be quantifiable through field techniques and tools such as the application of surveys directed to each of the collaborators and the legal representative of the company. As a result, it was found that the entity does not have strategic planning that allows it to have a clear vision towards the achievement of its objectives and thus improve timely decision-making to face the changing environment; on the other hand, it is evident that there is little visualization of a business philosophy that ensures the achievement of its objectives and the need to improve its administrative processes for greater recognition among the population to which it is directed. Therefore, it is necessary to design and implement adequate strategic planning that contains a motivating philosophical scheme for the collaborators, the formulation of internal control strategies, publicity, personnel training, and directing toward a concrete goal valued in budgetary terms for its implementation and improvement in development. Therefore, its prompt application is recommended