Planificación estratégica para la empresa “Confecciones Katy”, Macas – Morona Santiago, para el periodo 2023-2025

Abstract

The objective of this research work was to develop the strategic planning for the direction of "Confecciones Katy" company, in Macas - Morona Santiago province, for the period 2023-2025, in order to become competitive, since Confecciones Katy doesn’t have strategic planning that causes the lack of direction, control, objectives and goals to strengthen its positioning in the sector, which makes the company not be competitive and there is not corporate identity by the absence of mission, vision, the same that needed an internal and external analysis to determine the strategies to be developed to become more visible. The methodology used was qualitative because information was collected from books, journals, repositories, etc., and quantitative for a survey to the workers that was conducted, which did not require the calculation of a sample as the population was small. Through the methodology applied, it became evident that the company is not aware of the existence of a strategic planning, which may affect its growth in the long term, but it should be taken into account that the personnel who work in the company wants to be part of its development. Therefore, it is concluded that by developing a strategic planning, the company can implement immediate actions in the short and long term, allowing the development of it, identifying its main weaknesses and strengths, correcting them through joint actions, and determining strategies that each employee has to develop for its growth