Análisis metodológico del diseño UX/UI en el sitio web e-commerce Almacenes Juan Eljuri.

Abstract

The objective of this research was to analyze the use of a UX/UI methodology in the e-commerce website of Almacenes Juan Eljuri, a company founded in Cuenca, Azuay province. This process began with the investigation of a UX/UI methodology that served as the basis for analyzing and measuring parameters based on the experience and user interface on the website www.eljuri.store. The methodology used was created by Rodrigo Ronda León and consists of four stages: research, organization, design, and testing. Through the creation of research instruments, interviews were developed based on the methodology proposed by Ronda and compared with the one used by the design team of Almacenes Juan Eljuri, in charge of creating the website. In the analysis phase, four observation sheets were used divided into usability and functionality evaluation sheets to evaluate parameters on the home page, commercial line, and shopping cart; heuristic evaluation UX and methodology evaluation sheets in which the parameters fulfilled in the four stages proposed by Rodrigo Ronda León are qualified and finally UI methodology evaluation sheets. In the hypothesis, validation was possible to demonstrate that the existence of a methodological process of UX/UI design contributes favorably to its interaction and usability. The aspects that were analyzed to demonstrate the relationship between following a methodological process for the creation of a website that contains UX/UI design elements and its incidence reflected in the levels of functionality where the comparison between the methodology used by the design team of Almacenes Juan Eljuri creating the website and the methodology according to Rodrigo Ronda León, adding the heuristic principles of Jakob Nielsen to analyze both the website and the user.