Productos gráficos - ilustrados de la festividad del Niño Caporal de la parroquia Totoras.

Abstract

The aim of this research is to design graphic products that promote the festivity of Caporal Child by means of representative illustrations. The methodology included a bibliographic search and ethnographic research. The bibliographic search collected data from secondary sources, exploring what was written about the festivity, but due to the limited information provided, we moved on to ethnographic research, which directly studied cultural behaviors and the diverse festive elements. The ethnographic approach provided important insights into the behaviors and attitudes that characterized the celebration. Primary information, like interviews with relevant people, provided a guide for the development of illustrations and allowed the creation of an audience profile to guide the content. The analysis was carried out using the analytic method, breaking down elements to understand the characteristic of the festivity and the character´s roles. We obtained the necessary Knowledge for the illustrations from general to specific, achieving results that highlighted the cultural and religious connections of the characters with the carnival festivity and the lack of promotion of this celebration. We identified relevant characters such as the Caporal Child, “Los Caporales”, “El Negro” and “Las Doñas”. We suggested using social networks, such as Facebook and Tik Tok, to address a pre-adolescent audience, as well as expanding the research to similar festivities, enhancing the information and data systematization in tablets to highlight relevant aspects. We emphasized the adaption of graphic supports to specific media and audiences, with the purpose of integrating illustrations recurrently in edu-communicative processes, creating content based on local festivities and current graphic trends.