Plan estratégico para la empresa "San Jacinto", ubicada en la provincia de Tungurahua, cantón Ambato, parroquia Cunchibamba, período 2023-2026

Abstract

The development of this degree work focused on the company San Jacinto, which is located in the canton of Ambato, Province of Tungurahua, dedicated to the sale of all kinds of balanced, powder, bran and corn and also offers veterinary services for all kinds of animals. The main objective of this research was to design a strategic plan through a formal organization of its activities to achieve a better performance within the company. For which a mixed research approach was used: quantitative and qualitative, a research design: non-experimental and transversal, deductive method, a type of documentary and field study, in terms of research techniques: interviews and surveys, in addition to this we worked with a total population in terms of all employees of the company and a sample previously segmented to all customers of the company. After the analysis and interpretation of the results obtained, it was identified that 100% of the company's employees agree that a strategic plan will be designed, where 8 strategies were selected according to their priority and possibility of application in the short and medium term based on the analysis of the current situation through research techniques and tools such as the SWOT matrix, and the matrix of strategies, which is consistent with the company's philosophy, also for each strategy an action plan was developed to guide the actions of the company and contribute to the company's success. Taking into account these results, it is concluded that the application of a strategic plan is necessary to help the company's performance and at the same time achieve an acceptable position in the market, for this reason it is recommended to San Jacinto to apply the proposal.