Diseño de un plan de negocios para la comercialización de un biodigestor enfocado en la obtención biogás a partir de estiércol del ganado vacuno generado por la industria ganadera del país

Abstract

Cattle manure generates negative environmental impacts due to incorrect handling for its final disposal, generating greenhouse gas emissions and soil erosion. This research aimed to design a business plan for the commercialization of a biodigester focused on obtaining biogas from cattle manure generated by the country's livestock industry, which sought to determine the feasibility and viability in the market. The methodology that was used was the realization of an internal and external analysis of the enterprise, determining its weak and strong points, and proposing strategies that provide solutions to the factors that are included in the development of this strategy, thus forming a company that is innovative with futuristic ideas. and contributing to the reduction of environmental impact, with the development of a marketing plan in which the different skills to position our brand in the market were clearly stated. With the information provided by the public entity AGROCALIDAD about the total number of cattle farms and cattle existing in the country, a market study was carried out through surveys of our target audience where various factors were evaluated, thus developing an economic and financial study determining all costs and initial investment expenses so that the company can start with its functions. In conclusion, it was estimated that the company must estimate sales of 7 biodigesters per month with a sale price of 781.10 dollars and 84 biodigesters per year; it is recommended to start the design of the business plan since it is a viable project. Considering that it is an environmentally friendly product, it helps in the correct management of organic waste.