Blended marketing para el posicionamiento de los atractivos turísticos de la Parroquia Sevilla, Cantón Alausí

Abstract

The Sevilla parish lacked marketing strategies such as propaganda on social networks, management of an eye-catching website, tourist signage, a solid image that positions the parish, local merchandising in the territory, constant posting and content marketing strategies, limiting the tourist development of the Sevilla parish. Therefore, the objective of the research was to design a Blended marketing plan to improve the positioning of the tourist attractions of the Sevilla parish, in Alausí canton, in the province of Chimborazo. The methodology used was a mixed approach (quantitative and qualitative); the scope of the research was exploratory and descriptive; a non-experimental cross-sectional design was used; the type of study was documentary and field to obtain information through methods, techniques and instruments, among which were the interview and the survey applied to a sample of the economically active population of the province of Chimborazo. Through the applied methodology, it was determined that it is important to implement blended marketing strategies to promote and disseminate the tourist attractions of the Sevilla parish as the respondents are in favor of visiting rural parishes when taking short walks, this reflects an interest in people. to include rural parishes in tourist tours. It is concluded that strategies were designed to promote community tourism in Sevilla, with the aim of attracting both internal and external tourists to the parish.